RiteTemp Performance^TM products from 50d Medical are focused on providing thermal management solutions for today's athlete and sports fan. HTF Exotherm^® is a propriatery thermal management material that allows long term cooling or warming to precise temperatures. HTFx^TM vests and thermal control shirts keep an athlete, coach or official's body core temperature stable for increased comfort and productivity in hot or cold environments. Cool Seats can make a sports fan's day more enjoyable by absorbing body heat for hours without requiring a power source. Athletes and physical therapists around the world know the benefits of cold therapy to reduce swelling and promote healing, but ice is so cold that direct application to the skin or application for more than 20 minutes can cause serious tissue damage. In contrast, RiteTemp Performance cold therapy products rely on the regulated cooling of HTFx to maintain an optimum continuous healing temperature. Their body conforming shapes make cold therapy easy to apply without sacrificing mobility.